Manager, Communications (Advocacy)
Posted: July 29
Location: Los Angeles
Overview of Responsibilities
Work directly with the Director, Advocacy Communications to plan and execute a highly visible and proactive program of communications to key stakeholders, with the goal of expanding high quality public schools in areas of the greatest need throughout Los Angeles. Provide communications planning, materials and support for key organizational initiatives and priorities, including outreach to parents, elected officials and other stakeholders.
Representative Duties/ Essential Duties
Co-plan and execute a communications program to support efforts to expand high quality school options while ensuring that decision-makers recognize and respond to community demand for these options. Collaborate with Los Angeles Regional Advocacy Team on policy and advocacy, parent and community engagement, as well as member communications. - Develop and execute a strategic communications, media outreach and community outreach plan (including Spanish language) that focuses on Los Angeles, particularly areas with the greatest need for better school options. - Support media outreach: write op-eds; coordinate interviews; and respond with letters to the editor as appropriate. Maintain a list of charter leaders, teachers, and parents who will speak to media. Maintain media database and build relationships with the media regionally. - Strengthen CCSA's ability to regionally generate and track "just in time" or "strategic" media wins including creating messaging and materials that allow CCSA to proactively and reactively address issues and priorities that are school-based, regional or movement-wide. - Coordinate, write and distribute timely information to key stakeholders (parents, charter leaders and teachers, member schools, CCSA board members, community leaders, policy leaders, etc.) regarding priorities, programs, events, and other efforts via multiple methods (e.g., website, newsletters, etc.). - Develop collateral for the website; create or update fact sheets; prepare talking points and other communications materials. - Provide support for the regional paid advertising, video and social media programs campaigns.
Empower charter leaders, parents and supporters to tell their own stories in ways that build support for charter schools and the sector's advocacy priorities. - Identify regional success stories for proactive media outreach. - Create collateral and training materials and identify opportunities for charter speakers at community events (speaker's bureaus, brown bag lunches, etc.). - Provide communications guidance/advice during crisis. Plan, prepare and execute strategic communications to proactively provide information to CCSA members. - Ensure accurate and timely dissemination of information. - Write and review in collaboration with other Association teams, information for members regarding the organization's priorities, programs, and events via multiple distribution methods. Support the Association's overall communications objectives. - Increase public awareness and support of charter public schools. - Facilitate cooperative relationships with educational, public sector, and community organizations as well as other opinion leaders to project a positive image of the charter movement and CCSA. - Consult with and advise Association staff on the most effective means of informing the public and the staff on matters of particular interest and sensitivity. - Visit charter school sites to identify stories to share through a variety of communications means.
Perform related duties as assigned by the Director, Advocacy Communications or designee.
- Education: bachelor's degree in journalism, communications, public relations, marketing or related field.
- Experience: 3-5 years of experience in public relations, communications or journalism work.
- Strong writing; correct English usage, grammar, spelling, punctuation and vocabulary.
- Advanced techniques in communications as well as web, video and social networking strategies.
- Lives in Los Angeles.
- Willing and able to work from home or personal office, but also travel within the L.A. region.
- Bilingual (Spanish) is preferred.
- Knowledge of the education reform landscape in general and charter schools in particular.
- Public relations accreditation with the PRSA Universal Accreditation Board is preferred.
- Communicate effectively and persuasively both orally and in writing.
- Balance working as a team member with independent work with minimal supervision.
- Multi-task and complete work with multiple interruptions.
- Analyze situations accurately and adopt an effective course of action.
- Analyze data, including media coverage analytics and to make data driven recommendations and decisions.
- Establish and maintain cooperative and effective working relationships with others.
- Value risk taking and innovation.
- Present information regarding priorities/initiatives in a proactive, complete and media-sensitive way in multiple formats (e.g., print, online, video, etc.)
- Plan and organize work. Meet schedules and time lines.
- Train others in communications and media relations strategies.
- Operation a computer and appropriate software. Learn and transition to new technology quickly and easily.
How to Apply
Please send your application materials - cover letter, resume, and 1 or 2 writing samples - as one PDF or Word document. The cover letter should answer the following questions:
- What is it about our mission that resonates with your experience and/or interests?
- What makes you an exceptional candidate for this position in particular?
- Where did you learn about this opportunity? Save the document as "your first name and last name - Manager, Communications (Advocacy)" and email it as an attachment to: Resume_.firstname.lastname@example.org
Please do not write anything on the subject line or in the email body. Position will be open until filled. Salary is commensurate with experience; includes generous benefits package. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. The California Charter Schools Association is an equal opportunity employer.
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