Manager, Communications, Los Angeles

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Manager, Communications, Los Angeles

Posted: May 25

Location: Los Angeles

Overview of Responsibilities

Work directly with the Managing Director, Communications Southern California to plan, organize and direct a highly visible and proactive program of communications extending to the Association's key stakeholders including parents, teachers, charter school leaders and board members, community/business leaders, and the public. Provide communications strategy, materials and support to the LA Regional team and related regional campaigns. Support the Association's mission through strategic and effective communications efforts.

Duties

  • Lead our grant-funded branding, communications and advertising work in Los Angeles to enhance public opinion, support and awareness and deepen knowledge of charters creating tangible links to advocacy wins and dispelling inaccurate myths about the charter school movement.
  • Plan, develop and execute a comprehensive communications program to support the Los Angeles policy and advocacy priorities, parent and community engagement and member communications.
    • Develop and execute a strategic communications and media outreach plan.
    • Write op-ed articles; organize editorial board meetings; coordinate interviews; and respond with letters to the editor as appropriate. Maintain a list of charter leaders, teachers, and parents who will speak to media and conduct communications efforts. Conduct outreach to ethnic publications including Spanish-language media.
    • Strengthen CCSA's ability to regionally generate and track "just in time" or "strategic" media wins including creating messaging and materials that allow CCSA to proactively and reactively respond to issues and priorities that are school-based, regional-based or movement-wide based.
    • Maintain extensive media database and maintain/build strong relationships with the media regionally.
    • Coordinate, write and distribute timely information to key stakeholders regarding priorities, programs, events, and other efforts via multiple methods. Ensure accurate and timely dissemination of information.
    • Develop collateral for the website; create or update fact sheets; prepare talking points and other communications materials.
    • Provide support for the regional paid advertising, video and social media programs campaigns.
    • Track and report ongoing media metrics for grant reporting purposes.
  • Engage the broader Los Angeles charter school community and empower charter school leaders, teachers, parents and supporters to tell their own stories in ways that build support for charter schools and the movement's advocacy priorities. Identify regional success stories for proactive media outreach. Create collateral and training materials and provide opportunities for charter speakers at community events.
    • Provide general communications and media relations support to Los Angeles member schools. Support existing member schools in positive and proactive media outreach (i.e. national rankings, etc.). Provide guidance/advice during crisis. Share best practices with charter schools in the region.
  • Support the Association's overall communications objectives.
    • Increase public awareness and support of charter public schools including: the positive impact charter school growth has on communities; facilities challenges charter schools face; the need to maintain charter school flexibility and autonomy; and that high levels of academic accountability are an essential part of a healthy charter school movement.
    • Participate in the Association's rapid response team ensuring that myths and misinformation about charters is corrected in a timely manner.
    • Write, edit and/or review Association Enewsletters and other materials.
    • Provide communications and media relations training to employees and members.
    • Facilitate cooperative relationships with educational, public sector, and community organizations as well as other opinion leaders to project a positive image of the charter movement and CCSA.
    • Consult with and advise Association staff on the most effective means of informing stakeholders and staff on matters of particular interest and sensitivity.
    • Visit charter school sites to identify stories to share through a variety of communications means.
    • Strengthen our ability to general "just in time" or "strategic" media and communications wins including creating messaging and materials that allow CCSA to proactively and reactively respond to issues and priorities that are school-based, regional-based or movement-wide based.
    • Support overall communications efforts as back up staff for media clips and media outreach; website; video; Marekto/email and social media as appropriate.
    • Support the implementation of the video program which could include: scripting videos; attending video shoots; assisting with editing and other related video activities.
  • Perform related duties as assigned by the Managing Director or designee.

Required Qualifications

  • Education: Bachelor's degree in journalism, communications, public relations, marketing or related field.
  • Experience: Five-plus years experience in public relations, communications or journalism work.

Preferred Qualifications

  • Public relations accreditation with the PRSA Universal Accreditation Board is preferred.
  • Bilingual (Spanish).
  • Experience using contact databases like Salesforce.

Knowledge of:

  • Correct English usage, grammar, spelling, punctuation and vocabulary.
  • Familiarity with the education reform landscape in general and charter schools in particular
  • News Media.
  • Public speaking techniques.
  • Advanced techniques in communications as well as web, video and social networking strategies.

Ability to:

  • Communicate effectively both orally and in writing.
  • Present information regarding Association priorities/initiatives in a proactive, complete and media-sensitive way in multiple formats (e.g., print, online, video, etc.)
  • Plan and organize work.
  • Analyze situations accurately and adopt an effective course of action.
  • Balance working as a team member with independent work with minimal supervision.
  • Multi-task and complete work with multiple interruptions.
  • Analyze data, including media coverage analytics and to make data driven recommendations and decisions.
  • Establish and maintain cooperative and effective working relationships with others.
  • Meet schedules and time lines.
  • Prepare and deliver oral presentations.
  • Value risk taking and innovation.
  • Maintain confidentiality of Association information.
  • Train others in communications and media relations strategies.
  • Operate a computer and appropriate software. Learn and transition to new technology quickly and easily.

How to Apply:

Please send, cover letter, resume, and 1 or 2 writing samples, as one PDF or Word document. The cover letter should answer the following questions: - What is it about our mission that resonates with your experience and/or interests? - What makes you an exceptional candidate for this position in particular? - Where did you learn about this opportunity?

Save the document as "your first name and last name" - Manager, Communications, Los Angeles and email it as an attachment to: mailto: CommsCareers@ccsa.org.

Please do not write anything on the subject line or in the email body.

Position will be open until filled.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. The California Charter Schools Association is an equal opportunity employer.

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