Director, Digital Organizing

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Posted: August 22

Location: ANYWHERE in CA,
(Los Angeles or Sacramento preferred)

Job Description

The Director of Digital Organizing develops and implements digital engagement strategies that build and maintain a large, mobilized base of charter supporters, across the state, who will consistently take actions on key charter school advocacy and electoral priorities.

Overview of Responsibilities

The Director of Digital Organizing is responsible for leading the organization on the digital engagement of our base of supporters and for building the base of supporters quickly. The Director will report to the Managing Director of Political Affairs. The ideal candidate will have many years of experience in digital organizing and will have a track record of successful digital strategy campaigns for a number of different issue and electoral campaigns.

Essential Duties

Digital Engagement Strategy

  • Develop a comprehensive digital engagement strategy for engaging a large database of potential supporters
  • Develop a strategy for bringing in new supporters to our database
  • Set ambitious goals and metrics for the digital organizing program, aligned to the California Charter School Association (CCSA), and CCSA Advocates' organization-wide goals
  • Develop individualized digital campaigns for independent expenditure campaigns on behalf of CCSA Advocates' endorsed candidates
  • Implement strategies across multiple platforms, including email, texts, Facebook, other social media, and websites
  • Work closely with Manager of Digital Organizing to develop high-quality, engaging, impactful content
  • Develop targeted segments of the database relevant to specific campaigns
  • Tailor strategies to local communities and database segments

Leadership and Collaboration

  • Will serve as the organization's digital organizing leader, developing innovative plans for our unique advocacy and political organization Work closely with the Managing Director, Digital Communications in aligning strategies that support the overall growth of digital within CCSA
  • Work closely with community organizers and regional advocates to utilize digital tools to support their advocacy campaigns
  • Collaborate with staff across the organization, including political, communications, data and analytics, government affairs, regional advocates, community organizers, and fundraisers, to help others see the power of digital organizing to dramatically improve organizational outcomes, and gain their buy-in Management
  • Manage one direct report, a Manager of Digital Organizing
  • Project manage multiple, aligned digital campaigns at once across the entire state and in local communities

Preferred Capabilities


  • Experience leading digital issue advocacy campaigns and/or digital electoral campaigns, from end to end--developing strategy, setting metrics, writing content, analyzing results, revising campaign tactics and communications based on feedback, and mobilizing specific actions from a large base of supporters
  • Experience building a base of supporters for a cause or issue from the ground up, starting from a cold list or completely from scratch
  • Experience managing multiple projects at once
  • Experience managing direct reports
  • Proficiency in drip marketing
  • Experience with HubSpot, PDI, Salesforce or other comparable CRMs
  • Track record of using Facebook analytics, Twitter analytics, Instagram insights, and other analytical tools to improve campaigns
  • Experience creating data systems and tools to track digital engagement campaign success
  • Engenders confidence in colleagues and can quickly build buy-in from stakeholders
  • Verbal and written communications skills
  • Strong presentation skills
  • Strong written communication skills; can provide multiple examples of self-produced digital campaign content upon request
  • Ability to train staff across the organization on digital tools and methods
  • Fluency in written Spanish a big plus


  • Constant learner
  • Extremely data driven--can develop data systems to track results; monitors progress constantly; adapts quickly using analytical insights
  • Believes that collaboration and teamwork lead to better results
  • Likes a new challenge
  • A bit scrappy--determined; seeks unusual methods to meet goals
  • Relentless--persists in the face of adversity, finding new ways to get things done
  • Can work nights and weekends during campaigns
  • Works well across lines of difference--prioritizing equity, diversity, and inclusion in all facets of the work Passionate about the charter movement--supporting great schools, wanting to see more charters, and understanding charters' role in public education

How to Apply

Please send both, cover letter and resume, as one PDF or Word document. The cover letter should answer the following questions:

  • What is it about our mission that resonates with your experience and/or interests?
  • What makes you an exceptional candidate for this position in particular?
  • Where did you learn about this opportunity?

Save the document as "your first name and last name" - Director, Digital Organizing, and email it as an attachment to: Please do not write anything on the subject line or in the email body.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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